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Media Kit

Supercircuits’ official logo, as well as a selection of information on our products and background are provided for your use. We invite you to view and download them below. If you would like to use any of the visuals provided on our site, please contact us to request permission and obtain photo credit information.

If you have a media inquiry or need other information, please contact Kathryn Bonesteel at 512.782.0148x128 or via email at [email protected].



Read About Us

Our Clients

  • Blue Cross And Blue Shield Of Louisiana
  • US Airways
  • Bon Secours Hospital
  • Goodwill Industries
  • Alvin Independent School District
  • Dixon Correctional Institute
  • Dept Of Veterans Affairs
  • Ace Hardware

Our Leadership

Brian Wood, President and Chief Executive Officer

Brian has served as Chairman of the Board since the organization was formed and acquired Supercircuits in August 2006. Brian has also served as President and CEO of all Observint portfolio companies since 2008.

Prior to joining the team, Brian spent 18 years with Dell, Inc, where he held a variety of executive and general management roles including VP/GM of the Dell US Public Sector business and VP/GM of the Dell Large Enterprise business. Prior to joining Dell, Brian was a faculty member at the University of Texas at Austin and an independent consultant.

Brian holds a B.S. degree in Biology from Emory University and an MBA from the University of Texas at Austin.

Victoria Richardson, Chief Financial Officer

Victoria has served as CFO of all Observint portfolio companies since December of 2009. Prior to joining the team, Victoria spent over seven years with NCsoft Corporation, a developer and publisher of online computer games, serving as CFO where she managed the finance, human resources, facilities and legal functions.

Prior to joining NCsoft, she was the Controller and Chief Accounting Officer at ClearCommerce Corporation where she assisted with the preparation of company's initial public offering. Victoria began her career with PriceWaterhouseCoopers' Audit and Business Advisory Services where she served as an Audit Manager for multi-national, publicly traded companies such as Dell and National Instruments.

Victoria is a Certified Public Accountant and holds a B.B.A. in Accounting from the University of Texas at Austin.

Roger Norman, Chief Operating Officer

Roger manages operations for all Observint portfolio companies, including IT, supply chain, fulfillment, and other shared services. Roger has served as COO for Observint since 2006.

Prior to joining the team, Roger spent 6 years in sales and operations at Dell in the Corporate and Public sectors. In addition to Dell, Roger has worked in a variety of operations and financial roles for W.R. Grace, Bell South, and Asarco.

Roger holds a B.S. degree in Finance and Management from the University of South Carolina and an MBA from Texas A&M University.

George Farley, Chief Marketing Officer

George manages the general marketing and communication strategies for Supercircuits and its portfolio companies. George has served as CMO for Observint since January of 2007.

Prior to joining the team, George spent 4 years in the Dell Consumer Segment, most recently as Senior Brand Manager of Dell's premium XPS desktop and notebook product lines. Previously, George was an entrepreneur, operating a chemical sales and service company in Chicago, and spent 5 years in software development & business development for Bloomberg Markets in New York City.

George holds a B.S. degree in Mechanical Engineering from the University of Rochester and an MBA from the University of Michigan.